Buying Guide
How to turn an old marketplace export into fresh product drafts
By Cusket Editorial · Published · Updated
A guide for sellers moving from old marketplace data into cleaner Cusket product drafts without copying stale or low-quality listings.
# How to turn an old marketplace export into fresh product drafts
Many sellers already have product data from another marketplace. That sounds like an easy import, but old marketplace exports often carry old mistakes: keyword-stuffed titles, duplicate SKUs, outdated prices, low-resolution images, HTML fragments, unsupported claims, and fields shaped for a different platform.
An old export should be treated as source material, not as finished content.
Do not copy old titles blindly
Marketplace titles often include too many keywords because sellers were trying to match a previous search system. A buyer-ready B2B title should be clearer. It should identify the product type and the most important decision attributes, not repeat every possible keyword.
Before import, remove unnecessary punctuation, repeated words, promotional phrases, and platform-specific terms. Preserve model numbers and technical attributes, but rewrite the title for buyers, not algorithms.
Check which fields are stale
Exports may contain old price, stock, lead time, shipping promises, or promotion text. These fields should be marked for review. If the seller is not sure, the product should stay draft or inquiry-only until the commercial terms are confirmed.
The safest import is one that keeps stale fields visible as problems instead of publishing them quietly.
Rebuild descriptions from facts
Old descriptions may be too generic or too promotional. Some may include HTML, old warranty language, or platform rules that no longer apply. Instead of copying the description, extract facts: product use, material, size, variants, compatibility, packaging, sample status, and documents.
Then write a fresh buyer-facing description that explains the product in plain language.
Deduplicate before publication
Old marketplace exports often include duplicate listings for color, size, region, promotion, or inventory reasons. A marketplace import should decide which records are true variants and which records deserve separate product pages.
This cleanup improves buyer experience and reduces thin pages.
Continue with Cusket:
- Treat old marketplace exports as source data, not final content.
- Preserve SKUs and model numbers while rewriting weak titles.
- Use drafts to review stale prices, claims, and duplicate listings.